Food & Hospitality: How Do You Stand Out, Define Your Brand And Build Your Business?
Invest in where you want to see results, and watch your business/brand grow. An end-to-end marketing solution that compliments and enhance the food & hospitality industries on a whole new level may be more important than ever (for all businesses). “Media is everything,” says author of The Bone Broth Diet, industry leader and celebrity nutritionist, Dr. Kelly Ann Petrucci, during a business conference panel discussion. A well-versed strategy in all areas such a marketing, branding and brand awareness, social media, high-quality image and video content - is necessary.
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Work with the right team
The right team can make or break your business. A marketing team works hand-in-hand with your team to develop a marketing strategy catered to your brand. They do this by first identifying your challenges then working a plan through them. Using existing industry tools and various online and social channels.
Develop a marketing strategy
Any successful business and brand knows their marketing strategies and intention/goals behind them. “We always ask our clients to tell us where they see themselves and how can we take you there?” A marketing strategy takes the uncertainty out of Social Media & Digital Marketing and creates a plan of action designed to achieve your business’s vision.
Know what clients are saying about you
You and the team that you work with have to be your eyes and ears! A team can help you scours the internet, social media sites, and review websites that are most relevant to your business and your industry. Find out exactly what consumers are saying about your brand and report it back to you on a daily basis. With this, you will be able to monitor what people are saying about your brand and you can decide how you want to take action on this valuable information.
It’s important to proactively interact with your social media users to help generate positive buzz and reviews. By using review sites like Yelp properly they are able to increase positive reviews for clients and proactively correct reoccurring issues while addressing the customer’s ongoing needs. Knowing your reputation both from clients physically coming to your place of business or leaving reviews online can only excel your business to the next level.
Communication is key
The way you present yourself is an extension of your brand. A marketing team shows you how to communicate with your audience to turn your network into revenue. You learn how to communicate instantaneously with your customers and keep a direct connection to the pulse of your business.
What gets you noticed
An effective online presence and daily interaction with your consumers is vital for brand awareness and your image. Every post is a chance for more popularity. A marketing team helps you create targeted social posts and newsletters. Content gives people a reason to share. Take your existing web presence and enhance it with a social media edge. Consumer engagement is key and their team creates a connection between your customer and your brand.
Where social meets physical
Social media fights the constant challenge of being tangible. Video content and Influencers have been proven to increase foot traffic by 10%- 30%. The power of video, high-quality media, and the right and authentic influence experience only adds more interest to your restaurant or hotel and that sounds ideal to us.